Big Brand Experience. Small Business Values.

I am Paul Gerst, a digital marketer based in Dallas, Texas. For over 17 years, I’ve worked in the trenches of e-commerce, founding, running and eventually selling a small business.  Prior to that, I worked in marketing at IBM.

I know how to navigate the complex world of marketing your business online.

But recently, I noticed a problem closer to home. While big corporations have entire teams managing their digital presence, local small business owners re often left to figure it out alone. You’re busy running your business, not wrestling with Google’s algorithms.

I started this business with a single goal: to bring high-level digital expertise to local small businesses that power communities.

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Why "The Scoutmaster" Approach Matters in Marketing

In digital marketing, there are a lot of shortcuts and hacks that promise overnight success but end up getting your account suspended. I don't operate that way.

When I’m not optimizing Google Business Profiles, I serve as the Scoutmaster for Troop 719. In Scouting, we live by a code of integrity, helpfulness and preparation.  I bring those same values to my business relationships.

Trustworthy: I will never sell you a service you don’t need or use black hat tactics that put your business at risk.

Prepared: Just like a hike at Philmont, I believe in having a map and a plan. We don't guess with your business listing; we follow a proven process.

Local: I’m not a faceless agency overseas. I’m your neighbor. If you have a problem, you know exactly who to call.

17+ Years E-commerce Experience

Deep experience in full-stack marketing, SEM, and growth strategy. I understand how search engines think.

Google Specialist

I focus exclusively on Google Business Profiles. I don’t dabble in everything; I specialize in the one thing that drives local traffic.

No-Nonsense Service

No long-term lock-in contracts. Just honest work to Rescue, Audit, or Maintain your presence online.

Ready to get your business found?

Whether you need a one-time rescue or a monthly caretaker, let's make sure your customers can find you.